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CRO
CRO
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We lead the pack in crafting Cutting-edge Strategies for
CONVERSION RATE OPTIMIZATION
Our data-driven, results-based approach to digital marketing helps our clients grow during this uncertain time. Think of us as your marketing conductor, providing you with the insights and online expertise you need to drive your business forward.
We will create a digital marketing strategy that provides your company with a blueprint of all the online marketing opportunities and tactics that we will pursue together and will provide us with a clear path to online success.
OUR DIGITAL MARKETING STRATEGY
This Is The Process We Follow To Customize Your Strategy
The Discovery
During the discovery process, we take the opportunity to learn about your business (and what sets you apart from the competition) as well as your customers (and your unique relationship with them). We also ask a number of focused questions to find out about what goals are important to you and the areas of business that you would like to see improvement in.
Persona Design
Once the discovery process is complete, we move on to user persona design. This process involves gathering as much data and insight as we can about your customers and distilling that information down into fictionalized characters, each meant to represent one segment of your customer group. Once complete, user personas can be shared with teams company-wide as they are powerful communication tools and allow people to quickly visualize customer segments and comprehend unique needs and how they can help these people.
Content Audit
After the persona design, our next step is to conduct a content audit. A content audit is a cornerstone of your digital marketing strategy; and is a qualitative analysis of all online content (website, network of sites, and social media platforms). Throughout the content audit, we look through and catalogue all of your company’s content and assess its strengths and weaknesses. We examine what is working best and what content is engaging your target audience most effectively. We then use this information to inform and create recommendations for both existing and future marketing content.
The Strategy Build
Once we mutually have an understanding of your goals, your audience, and your existing assets, we proceed with creating a customized marketing strategy. The first component is the organic content strategy that will drive both adjustments to static website content and the plan for ongoing content marketing, often incorporating blog posts and social media. Second, the promotional strategy is created to address how paid digital channels will be utilized to amplify content and drive buyer intent activity, often a mix of digital advertising mediums. Lastly, we ensure the comprehensive strategy is distilled into a clear marketing calendar and budget for your team and ours to follow for the next several months.
Strategy Execution
Strategy execution completes the digital strategy process. Without a carefully planned execution, a digital strategy can’t be implemented effectively. Throughout the strategy execution, we inform the organization, monitor the process, test and adapt. We want to ensure you understand how and why the strategy is important; therefore, we are committed to continuous and open communication with each and every client. We will coordinate all aspects of the strategy and ensure your company is supported throughout the entire process, which is why execution is a crucial, final aspect of the digital strategy.
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You Know What You Want
But You’re Not Sure How to Get There
We Ensure You Don’t Take the Wrong Turn En Route to Success
Many market leaders are investing their time, money and resources in paid digital marketing services without a well-planned approach for goal setting and achievement, task prioritization, marketing direction and budget and resource allocation.
Where are you now? Where do you want to be? What is the best approach to achieve your business goals? Where does your digital marketing budget go? Our digital strategy company addresses these questions to help you generate lucrative online marketing ideas and get you to your desired destination.
Let us assist you in building a robust digital marketing strategy framework for your brand. Get your digital marketing campaign moving with Thrive Internet Marketing Agency’s marketing strategy services.
CRO CORE SERVICES
We offer custom-tailored CRO plans designed to convert your traffic into valuable customers and leads.
CRO Audit
We do an in-depth analysis of your existing website to determine what changes need to be made right away. We then analyze which pages your visitors gravitate towards the most and generate customized tests to improve conversion rate.
Google Analytics and Conversion Tracking
We set up the tools necessary to track the behavior of your website’s traffic. With this data, we can analyze key metrics to determine what pages visitors are viewing most frequently and how they’re interacting with your website. This allows us to create tests targeted to improve the most important pages on your website and optimize them for your desired goals.
Website Design and Development
Once a test has been completed, it’s important to implement the new change as soon as possible. We work with your development team to implement new changes as seamlessly as possible. Don’t have a developer? We can make the changes to the website ourselves, saving you the hassle of delving into difficult code.
Page Optimization
Depending on your goals, your products, and your customers, your website will need to create different types of pages. A standard ecommerce company should focus primarily on their product pages, while a service-based business will need more informative pages with plenty of options for visitors to contact you. We can help determine which types of pages are most important for your business and develop tests specifically for these high-traffic pages.
Landing Page Creation
When you’re doing digital advertising, you need landing pages that are tailored to cater to your specific campaigns. We work in concert with your advertising strategy to create custom landing pages, utilizing templates that are proven to convert. By providing more product or service information, social proof, and brand trust to your pages we help to improve ad performance and lower cost per acquisition.
FAQ
Learn More About CRO and How It Can Help You
Conversion rate optimization (CRO) is the practice of increasing the percentage of potential customers who perform the desired action on a website. By creating an intuitive user experience throughout the conversion funnel you’ll be able to reach your conversion goals sooner. Typically CRO is calculated as your conversion goal divided by the number of visitors over a given time period.
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