If you’re just starting out in the world of SEO, you may feel overwhelmed by all of the information out there. Don’t worry – we’re here to help! In this blog post, we will share 19 basic SEO tips that are easy to follow and will help improve your website’s ranking on search engines. So whether you’re a complete beginner or you’ve been dabbling in SEO for a while, these tips will give you a good foundation to build on. Let’s get started!
What Is SEO And Why Do I Need It?
SEO stands for Search Engine Optimization, and it is the process of optimizing a website to rank higher in search engine results such as Google, Yahoo and Bing. Essentially, it is a way to make your site more visible to people who are looking for the products or services that you offer. SEO targets free traffic or organic traffic rather than paid traffic where money involves. There are 4 main components of SEO; mainly On-page SEO, Off-page SEO, Technical SEO and Local SEO.
Why is SEO Important?
SEO is important for several reasons. First, it can help you reach your target audience more easily. If your website is optimized for the right keywords, it will come up when people search for those keywords. This means that people who are looking for what you offer are more likely to find your website, and this can lead to more traffic and more customers.
In addition, SEO can help improve your website’s overall quality and make it more user-friendly. This can lead to better conversion rates, as users are more likely to stay on your site and purchase products or services if they find it easy to use and navigate. Finally, SEO can help build trust and credibility for your brand. Search engines tend to rank websites higher that are seen as trustworthy and credible, so by improving your SEO, you can also improve your website’s reputation. And there are SEO tools you can use for optimal ranking. Such as Screaming frog which is used for site audit, SEMrush for keyword research, content marketing and domain overview and etc.,.
Now that we’ve answered the question “what is SEO and why is it important?”, let’s move on to our tips.
SEO Tips for Beginners
1. Start with keyword research.
Keyword research is essential for on-page optimization. It helps you determine which keywords to target in your content in order to rank higher in search engine results. There are a number of different keyword research tools available, but our favorite is Google Keyword Planner. This tool is free to use, and it provides valuable insights into which keywords are most popular among users. Well, if you have a budget, you may stick to paid accounts of SEMrush, Neil Patel’s Ubersuggest and Ahrefs. All these three SEO tools are great. As side from doing keyword research, you can also do competitive research and take a look on your competitors and check their backlinks and even their top pages.
2. Optimize your title tags and meta descriptions.
Title tags and meta descriptions are one of the most important on-page SEO factors. They are what appear in the search engine results, so it’s important to make sure they are accurate and descriptive. In addition, your title tags and meta descriptions should include your target keywords to help improve your website’s ranking. Title tags are usually composed of 50-60 chars only and 150-160 chars for meta descriptions.
3. Use keyword-rich URLs.
URLs are another important on-page SEO factor, and they should include your target keywords whenever possible. This helps search engines understand what your website is about and makes it more likely to rank higher in search results. Make it short but understand as possible. Most of the time, your title tags are also your URLs.
4. Add alt text to your images.
Alt text is the text that appears when an image cannot be displayed. It is important for SEO because it helps search engines understand what the image is and how it relates to your website. In addition, adding alt text to your images can help improve your website’s ranking in image search results. In addition, your Alt text should include your target keywords to help improve your website’s ranking.
5. Use header tags wisely.
Header tags are used to structure your content and make it easy to read. They are also important for SEO, as they help search engines understand the hierarchy of your content. Be sure to use header tags wisely and only use them when they are actually needed.
6. Optimize your website for mobile devices.
More and more people are using mobile devices to access the internet, so it’s important to make sure your website is optimized for these users. This means having a responsive design that displays properly on all screen sizes. In addition, you should also consider adding accelerated mobile pages (AMP) to your website. AMP is a version of HTML that is designed for mobile devices and can help improve your website’s loading speed on these devices.
7. Improve your website’s loading speed.
8. Use Google Search Console.
Google Search Console is a free tool that helps you track your website’s performance in Google search results. It also provides valuable insights into how Google crawls and indexes your website. Be sure to add your website to Google Search Console and use it to track your website’s SEO progress. This helps your website keep on track with regards to the number of your keywords impressions and clicks.
9. Promote your content with social media.
Social media is a great way to promote your content and reach new audiences. When you share your content on social media, be sure to include relevant hashtags and descriptions. In addition, you can also use social media to build relationships with influencers in your industry.
10. Implement Google Authorship.
Google Authorship is a quick and easy way to improve your website’s SEO. It allows you to link your articles to your Google+ profile, which helps Google determine the author of a piece of content. In turn, this can help your articles rank higher in search results. All you need to do to implement Google Authorship is add a few lines of code to your website or blog.
11. Guest post on other blogs.
Guest posting is a great way to get your name and website out there. When you guest post on another blog, be sure to include a link back to your website in your author bio. This helps people find your website and can also improve your website’s SEO. Before conducting a guest post, be sure the traffic of the prospect website has good numbers, has the same or related niche industry, and the preferred traffic location is the same in your niche as well.
12. Add social sharing buttons to your website.
Make it easy for people to share your content by adding social sharing buttons to your website or blog. This allows people to share your content with their followers with just a few clicks. In addition, social sharing buttons can also help improve your content’s SEO by creating backlinks.
13. Use Google Analytics.
Google Analytics is a free tool that allows you to track your website’s traffic and performance. It also provides valuable insights into your website’s visitors, including their geographic location, the devices they use to access your site, and the keywords they used to find your site. Through Google Analytics, you’ll be able to view your top pages as well the sources of traffic that will help you in making decisions. Be sure to set up Google Analytics on your website and check it regularly so you can track your SEO progress.
14. Include keyword-rich titles and descriptions.
When you create titles and descriptions for your content, be sure to include relevant keywords. This helps search engines understand what your content is about and can help improve your website’s ranking in search results. In addition, including keywords in your titles and descriptions can also help people find your content when they are searching for specific terms.
15. Link to other websites with relevant content.
Linking to other websites with relevant content can help improve your website’s SEO. When you link to another website, be sure to use a keyword-rich anchor text so search engines can understand what the page you’re linking to is about. In addition, links from high-quality websites can also help improve your website’s ranking in search results. There are a lot of ways in order to gain backlinks. One way could be doing guest posts, wherein you outreach webmasters to let you create a blog for them and publish it to their website containing your links. You could also perform unlinked brand mentions and email outreach.
16. Create a sitemap for your website.
A sitemap is a file that lists all the pages on your website. It helps search engines understand the structure of your website and can help improve your website’s ranking in search results. You can create a sitemap for your website using a variety of online tools. Be sure to submit the sitemap lists to your Google Search Console account. If you are wondering where to get the list, open your WordPress dashboard, go to the SEO Yoast account and you’ll be able to generate your site’s sitemap lists.
17. Submit your website to directories.
Submitting your website to online directories can help improve your website’s SEO. When you submit your website to a directory, be sure to include a link back to your website. This helps search engines find your website and can also improve your website’s ranking in search results. You’d want to submit your website to different directories since a lot of audiences are using directories in order to find the products and services they need.
18. Monitor your website’s SEO progress.
Be sure to monitor your website’s SEO progress so you can see how your efforts are paying off. There are a variety of online tools you can use to track your website’s SEO, including Google Analytics and Google Webmaster Tools or Google Search Console. In addition, you can also use online directories and social media platforms to track your website’s progress. If you are using WordPress CMS, you may use plugins, there are lots of available plugins that give you data and information to your website just like what Google Analytics can offer to you.
19 Hire an SEO expert.
If you’re serious about improving your website’s SEO, you may want to hire an experienced SEO consultant or agency. You may opt in hiring them through different platforms, such as LinkedIn, Onlinejobs, Upwork and many more. An SEO expert can help you improve your website’s ranking in search results and can also provide valuable insights into how to improve your website’s overall performance.
SEO is a complex process that requires knowledge of both on-page and off-page optimization techniques. On-page SEO includes optimizing your website content and structure for search engines, while off-page SEO focuses on building backlinks from high-quality websites.
In order to make SEO work for you and your business, it is important to partner with an experienced and reputable SEO agency. At Stormbreaker Digital, we have a team of SEO experts who are passionate about helping our clients grow their online presence and drive more leads and sales. We stay up-to-date on the latest SEO trends and strategies so that we can provide our clients with the most innovative solutions. Contact us today to learn more about how we can help you!